Creating your brand is a great way to help customers familiarize themselves with your products, company, and brand. By setting up your brand you encourage customers to come back for future purchases and purchase direct.
On ZeroOne, you have three main ways you can set up your brand:
- Setting up your theme and logo
- Configuring your SMTP settings
- Adding Google Analytics
We'll start with adding your theme and logo, to do this go to Settings > Account Settings
Once in Account Settings, scroll down and you'll see the following options. Press Theme.
The theme section allows you to customize the landing page guests will access their product from
You can press Show Preview to see your theme page. This is what guests see when they access a product
In your theme settings, you can adjust the board color, background, and text colors. You can also enable and disable frequently asked questions, your logo, and add a footer message guests see.
After updating your settings, press Update Settings to save your theme
To set your logo, press the photo image under your general company information
Press the image to adjust your image, the logo your select will show on your guest landing page.
Press the checkmark to save your logo
Sending emails from your own domain (SMTP)
To send emails using your own email you'll need to adjust your SMTP settings. Then adjust your SMTP settings go to Settings > Account Settings
Once in Account Settings, scroll down and you'll see the following options. Press Email, then Create Settings.
You'll now be able to enter your own SMTP settings.
Below, you'll find the process for adding Gmail:
SMTP Host: SMTP.gmail.com
Sender Email: Your Gmail Address
Username: Your Gmail Address
Password: App Password created in Gmail
To create an app password you'll need to go to Gmail > Security > Turn on 2FA > Create App Password > Other Custom Name > Copy and paste the password to the ZeroOne Password field
After connecting, you'll be able to see a test email option
Add an email to send a test to. If you attempt to test and it says Server Error, this means that your SMTP settings are not properly configured.
Adding Google Analytics
Adding Google Analytics allows you to begin understanding your customer base and the various criteria and affinity groups you can target using Google advertising. By understanding your customer base, you'll be able to better market offers and content, resulting in more sales.
To add Google Analytics go to Settings > Account Settings
Once in Account Settings, scroll down and you'll see the following options. Press Google Analytics Settings.
Turn the Google Analytics status on and add your Google UA number. If you do not have a Google Analytics number, then follow this guide to create one.