Setting up your brand

Creating your brand is a great way to help customers familiarize themselves with your products, company, and brand. By setting up your brand you encourage customers to come back for future purchases and purchase direct. 

On ZeroOne, you have three main ways you can set up your brand:

• Setting up your theme and logo
• Configuring your SMTP settings
• Adding Google Analytics

We'll start with adding your theme and logo, to do this go to Settings > Account Settings

Once in Account Settings, scroll down and you'll see the following options. Press Theme.

The theme section allows you to customize the landing page guests will access their product from

You can press Show Preview to see your theme page. This is what guests see when they access a product

In your theme settings, you can adjust the board color, background, and text colors. You can also enable and disable frequently asked questions, your logo, and add a footer message guests see.

After updating your settings, press Update Settings to save your theme

To set your logo, press the photo image under your general company information

Press the image to adjust your image, the logo your select will show on your guest landing page.

Press the checkmark to save your logo

Sending emails from your own domain (SMTP)

To send emails using your own email you'll need to adjust your SMTP settings. Then adjust your SMTP settings go to Settings > Account Settings

Once in Account Settings, scroll down and you'll see the following options. Press Email, then Create Settings.

You'll now be able to enter your own SMTP settings. 

Each email provider has different settings to input into SMTP, so you'll need to review your specific provider to pull the required settings. You can see Gmail and Outlook SMTP requirements here.

Below, you'll find the process for adding Gmail:

SMTP Host: SMTP.gmail.com

Port: 587

Protocol:TLS

Authentication: Plain

Sender Email: Your Gmail Address

Username: Your Gmail Address

Password: App Password created in Gmail

To create an app password you'll need to go to Gmail > Security > Turn on 2FA > Create App Password > Other Custom Name > Copy and paste the password to the ZeroOne Password field

Press Save

After connecting, you'll be able to see a test email option

Add an email to send a test to. If you attempt to test and it says Server Error, this means that your SMTP settings are not properly configured.

 

Adding Google Analytics

Adding Google Analytics allows you to begin understanding your customer base and the various criteria and affinity groups you can target using Google advertising. By understanding your customer base, you'll be able to better market offers and content, resulting in more sales.

To add Google Analytics go to Settings > Account Settings

Once in Account Settings, scroll down and you'll see the following options. Press Google Analytics Settings.

Turn the Google Analytics status on and add your Google UA number. If you do not have a Google Analytics number, then follow this guide to create one.